That day was a defining moment for me, it changed my whole perspective, and now I was talking with customers with dealers all with a new spirit in my mind, I have to make my time here worth! Sure, language was a problem for me, but it never stopped me from doing anything, it might have made my stay difficult, but looking back did I regret that? NO. This place is amazing, sure mercury is high in here, and I have my own shade of tan, but when I sit at the rooftop on 16th floor at the place where I’m living, I forget it all! This is the place which cooled me down after beating the city traffic and the heat for the day!
When I decided I’ll go with marketing, I was not very sure, I always had my doubts about it, “Will it suit me?”, “Will I enjoy it?”; but now when I look back I can clearly see myself being with marketing for a long time! During my work here, I have come up with two-three original ideas, and the ‘high’ I got while coming up with those ideas, was relentless! Those moments were the defining moments for me; this project was a baby for me and I have lived with it for these past 6-7 weeks. This work ‘high’ is what pulled me into marketing, the kick you get when you do something exciting, and the insights you build while talking to people; that’s amazing! One thing I found out, it’s nothing like what is taught in books. No; it’s an experience, you live with it and you work! While to outsiders it may look as an intuition, your gut feelings, but it’s more than that. When you live such an experience you can foretell things which are going to happen with your every decision. One other thing which was a major takeaway for me here was, ‘every problem has its solution at the grass root level’. You can sit in the office and make presentations all day, make the team agree on your points, but if you are not in control of your ‘touch-points’ with customers and dealers, no matter how brilliant your strategy is, it will not succeed!
It’s just that the text on marketing is all prepared in hindsight, and we try to keep it with us trying desperately to use one or the other technique in the books, but they may never yield you anything if the situation is new and never been observed till now! No doubt the text helps us in building a perspective about things, but we need to come out of that and start looking at these ‘touch-points’ to build our own understanding of the business.
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